Why yp

Note that Yelp does really well in the former your cohort and much much worse in the other cohort. I love the data. I think the headline is well put. Actually my experience predates that. We purchased print yp ads for years. It has to be years. We cover some different age and income demographics. That has been our experience for years. Bing and Yahoo are the 2ndary players…and have been for years. Its nowhere nears as signficant or thorough as Mikes. Here are some of our findings though:.

A majority of people found us via search. Hardly anybody ever mentioned any web source other than Google. Really interesting.

We get leads from them. We get sales from them. Nobody referenced them. Our customers referenced reading reviews.

Customers referenced Yelp and google. Google is branded. Bing and Yahoo are branded…but maybe people were shy about mentioning them in person. Not sure about that.

But…oh YP. I suspect it has a loooooooooooong way to go to get big name recognition and usage. Mike thanks for the clarification. It is definitely a tough survey to send out to such a focused crowd us ; I agree that your data does point to the overall trend. My biggest concern is this idea that Google is king of the local market. I disagree and think it is more of a definition; Google is king of search.

As we all know so well their local solutions suck and I believe the general consumer kind of recognizes that too in specific verticals. This leaves scraps for the rest of the players.

It seems we are going through some serious creative destruction right now in the local space. No one is tossing their hat to Google; instead they are re-adjusting how they approach the beast and steal some of its lunch.

I think one thing to remember about this survey is that it really reflects mind share not market share. Asking people to identify, from a list, sites that they use to find a local business measures their self reported sense of what they do, not what they actually do.

Great article! Just as a side note in recently registering local businesses on YP as a citation source. I noticed yesterday when attempting to create one using a. I like you post and shall be forwarding it on and would like your permission to cite it and some of your statistics in a blog article of my own. Our firm is a certified HubSpot partner, which means we subscribe to Inbound marketing. However, I spent a career with the Yellow Pages and went on to run a nationwide labor union that represents Sales People working for YP.

Those sales reps work in the old traditional phone company YP and the newer digital region that evolved from YellowPages. It was frustrating to watch them try to change from an old phone company print model to a newer digital and online service.

The issue behind the scenes on YP. The quid pro quo is that the advertising item costs are bore by the customers. This means that the customers are paying the YP company rather high charges to share the cost to drive traffic that will advertise their competitors as well. Then you add in the failing print product and it really gets complicated. Everyday we have customers that we deal with who want to make the change away from the dependency on the old phone company and create their own traffic for their own website.

The issue is always the sheer volume of contradictory metrics, analytics and data that is shared with the customer. Your article puts into perspective what I believe is the bottom line. The once powerful Yellow Page print product is dying with the generation that grew up with it. The time has come to devise a new strategy before you are reacting to a total collapse in your advertising and marketing results. I appreciate the time and diligence you took in preparing this piece.

Casey The price of admittance is but a link. I think that the obvious reason for older use of yp. Proper branding using the name Yellow Search and you have something very unique and modern, a real cause for the young and old alike to appreciate the step in a modern direction. Lotz, for the initial lesson. I can't think of a worse way to re-acclimate to your co-workers than to get everyone sick and I'm praying these negative tests are accurate.

Every fist bump this morning I kept envisioning myself in the ending from Contagion. Check out some of the How-To videos we've been putting out every Tuesday and get ready for a ton more stuff coming this week. While I've been off the grid personally, I've been running the Outdoors socials and working on this new season a ton, so if you are interested, please check out our Instagram , Youtube , and TikTok pages.

Watch the video Why choose Yellow Pages? Imagine what Yellow Pages can do for your business. Since day one, our mission has been to connect small and medium businesses with people across Canada.

Today we are digital marketing leaders with solutions that help you achieve your goals. By anticipating trends, we keep you ahead of the crowd. Workforce Workforce Greater Burlington allows you to balance career, personal and family goals. Visit Us Visit Us Charm is everywhere around you with majestic homes in the historic districts, architecturally rich buildings in the downtown, and dramatic steepled churches abound.

Downtown Downtown Whether you are looking for great restaurants, special events, business opportunities, holiday fun, shopping experiences, history, entertainment options, a place to worship, or a place to live, you'll find it in here. West Burlington. West Burlington, Iowa.