I will personally discourage absolutely anyone I know from buying what was once an indie dream and is now a soulless corporate cash cow. God, I want a refund so badly. You must be logged in to post a comment. After two decades working at Mars in a range of marketing leadership roles, Wakely has been tapped for a top marketing position at drinks giant PepsiCo.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. Here is my take. Hide Comments Show Comments Comments. Leave a comment Cancel reply You must be logged in to post a comment. Instagram is a photo and video-sharing social networking platform that was launched in Through the Instagram app, users can upload, edit, and tag photos and videos. While Meta bought Instagram as the photo-sharing company was garnering significant attention from venture capital firms and other investors.
Some estimates indicate that Instagram generates more advertising revenue than its parent company. When it acquired Instagram, Meta opted to build and grow the Instagram app independently from Meta's main Facebook platform; Instagram remains a separate platform to this day. The price that Meta paid for Instagram, which at that time was generating no revenue, reflects Meta's willingness to pay a premium for young companies.
WhatsApp is a messenger and calling service available to users throughout the world. The platform was launched in as a low-cost alternative to standard text messaging services. Throughout much of its history, WhatsApp has allowed users to send messages and make calls directly to other users for no cost, regardless of location.
Users can also send photos, videos, and documents over the platform. Meta bought WhatsApp at a time when the smaller company boasted more than million active monthly users, making it a fast-growing potential rival to the Facebook network platform.
Just weeks after announcing its acquisition of WhatsApp, Meta followed up by buying virtual reality hardware and software company Oculus VR.
This company was founded in and is best known for its Oculus Rift product, a virtual reality headset that was designed for video gaming. Since Facebook's purchase of Oculus VR in , the subsidiary has made multiple acquisitions of its own.
Perhaps the most prominent was the purchase of Surreal Vision, a company specializing in 3D scene mapping reconstruction. At the time that Meta acquired Oculus VR, the company had only produced a development prototype of what would become its popular headset product. Meta's purchase of Oculus VR gave it an instant presence in the virtual reality market at a time when developers were showing growing interest in VR.
Founded in , Israeli company Onavo performs web analytics on other mobile apps to determine customer usage. At the time of the acquisition, Onavo was an independent company. Although Onavo is not one of Meta's largest acquisitions, Onavo's technology may have allowed Meta to make crucial early determinations about other companies and apps to acquire.
Onavo has occasionally been classified as spyware, forcing Meta to pull Onavo from both the iOS and Android app stores in the face of criticism. Messaging app service Beluga, founded in , was acquired by Meta a year later.
Meta bought Beluga in the midst of the startup's fundraising process for an undisclosed sum. In buying Beluga, Facebook acquired the technology that eventually became the social media company's highly successful Messenger platform. In the process, Meta again expanded its offerings and eliminated a potential rival. As part of our effort to improve the awareness of the importance of diversity in companies , we have highlighted the transparency of Meta's commitment to diversity, inclusiveness, and social responsibility.
The below chart illustrates how Meta reports the diversity of its management and workforce. This shows if Meta discloses data about the diversity of its board of directors, C-Suite, general management, and employees overall, across a variety of markers. Meta Newsroom. Retired: What Now? Personal Finance. Credit Cards. About Us. Who Is the Motley Fool? Fool Podcasts. New Ventures. Search Search:. Oct 28, at AM. Author Bio Travis Hoium has been writing for fool. Follow TravisHoium.
Image source: Oculus. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer. Join Stock Advisor Discounted offers are only available to new members. Stock Advisor launched in February of FB Meta Platforms, Inc. Related Articles.
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