Created in and now loved around the world, Kinder Surprise provides little moments of delight that help parents and children slow down to enjoy simple play, sharing and togetherness.
Inspired by the Italian tradition of Easter egg hunts, these moments of excitement and surprise are magical for kids while speaking to the inner child in adults. Now playing. Each year, different toys fuel the imaginations of children around the world with a variety of themes that bring back the joy of discovery, creativity and simple, constructive play. Ferrero is a company with more than In addition to the regular collectible toys, Kinder Surprise series generally contain special limited-edition sets.
These sets tend to vary greatly between countries, with many variations in toys, but more especially paper instructions, which tend to be unique to the specific countries in which the sets are released. Some sets are released in many countries, while others are only issued in one or two. Hand-painted figurines are solid toys that generally do not require assembly.
They are for younger children, but older people have been known to keep and collect the Kinder Egg Surprise toys. Starting out at Ferrero as a salesman in , Salice established himself as something of a marketing guru in the days when the concept was still in its infancy.
He became a close friend and colleague of the company's boss, Michele Ferrero — a reclusive figure who had transformed his father's cafe business into a global confectionery empire through the success of his chocolate spread, Nutella.
The recipe for Nutella had been conceived as a way of making cocoa supplies stretch further with the addition of hazelnuts, and it was in the same practical spirit that Ferrero charged Salice with developing a chocolate egg that would sell throughout the year, making use of the company's existing Easter egg moulds.
Salice put the immediate success of the product down to the relative poverty of that decade. Italian toy stores were virtually non-existent and the cheap "surprise" toys, which require little effort to assemble, had the added appeal of being easily collectible.
In Germany, limited-edition eggs containing jigsaw puzzles or hand-painted figurines enjoyed huge popularity, while Christmas versions carried tiny nativity sets. A law adopted in prohibits confectionery that contains non-food objects. But like everywhere else in the world people big and small always want to taste forbidden fruit. Which is why creative Americans would simply bring the confectionery eggs into the US from countries where they are sold legally or would just get someone else to bring them into the country for them.
However, this sometimes proved expensive. In US customs seized to the tune of 60, smuggled eggs. She received a 7-page letter with the fine. But all this is now set to change. With its two separate chambers hermetically sealed with film - one filled with a milk chocolate cream and crispy balls and the other containing a toy - Kinder Joy was originally designed for markets in warmer regions.
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