Each Lady Dior is crafted by hand. Commencing with manual cutting out of the leathers, the pieces are then assembled and moulded around a wooden form, finally it is meticulously sewn together. In total, there are distinct pieces that are necessary in the process of creating a Lady Dior, hence the luxurious quality.
To this day, the Lady Dior remains an iconic piece for the brand. The choice of British designer sparked some controversy as once again, a non-Frenchman held the creative reigns. However, Galliano was compared to Christian Dior himself by Dior's chairman Bernard Arnault, noting that "Galliano has a creative talent very close to that of Christian Dior. He has the same extraordinary mixture of romanticism, feminism and modernity that symbolized Monsieur Dior.
In all of his creations - his suits, his dresses - one finds similarities to the Dior style. By , Galliano had full control over the ready-to-wear line, accessories, advertising and communications. He transformed Dior into something sexier, following Gucci's footsteps in the "porn chic" aesthetic. Although Tom Ford's Gucci was notable for its erotic style, Galliano's Dior had the most impact when it came to this new styling concept. So much so, that it is considered that Galliano revolutionized Dior more through his provocative advertising campaigns than through his actual designs.
Although the menswear line was originally founded in by Marc Bohan, it was no where near as successful as the womenswear line and the boutique was shut down. Slimane re-vamped Dior Homme, giving it a modern, masculine aesthetic. Soon, the label had gained prominent male clientele when Brad Pitt and Mick Jagger were seen wearing it. By , chaos struck the house of Dior when several accusations were made against John Galliano for making anti-Semitic remarks.
The label found itself in a "public relations nightmare. Bill Gaytten was appointed as the head designer upon the scandalous departure of John Galliano, despite the remaining absence of the artistic director position. Gaytten had previously worked under Galliano for both Dior and the John Galliano label. His first collection for Dior received mostly negative reviews, however in January, Gaytten presented his second haute-couture collection which was much better received.
Finally, it was announced on April 11, that Raf Simons was appointed as the new artistic director of Dior. Acclaimed for his minimalist designs, sharp silhouettes and effortlessly chic aesthetic, Simons was an interesting choice as his work greatly contrasted Galliano's eccentric and flamboyant style. In the hopes of moving forward from the embarrassment Galliano brought to the Dior name, the company was more than eager to go in a new direction. Slimane familiarized himself with haute-couture, as the designer had no previous experience in this field, and spent much time in the Dior archives.
Named "the new couture" by the company, Slimane was the breath of fresh air Dior so desperately needed. His work "made more referenced to Mr. Christian Dior stamped the history books in when the fashion house hired its first female artistic director: Maria Grazia Chiuri, formerly of Valentino.
Due to Covid, many fashion houses were forced to reimagine runway shows in , switching to socially distant, filmed and live-streamed presentations instead. Dior was part of the list. On top of creating a doll-sized couture collection , Dior Homme — of which Kim Jones has served as creative director since — showed its pre-Fall collection via virtual runway.
Only time will tell if the brand with continue to show its clothes this way. By Hedy Phillips Dec 31, am. Save Pin FB More. Fashion designer Christian Dior wears a white coat while commenting on a red gown for his new collection. Christain Dior with six of his models after a fashion parade at the Savoy Hotel, London.
Actress Ava Gardner at a fitting with Christian Dior. Yves St. Laurent and models outside the Dior salon in Mayfair, London. Marc Bohan and models in Princess Diana carrying a Dior handbag. By Hedy Phillips. Creation of the Christian Dior Monsieur line. Creation in France of the ready-to-wear fur collection, which will then be manufactured under license in the United States, Canada, and Japan.
Bankruptcy of the Marcel Boussac group, whose assets, under the authorization of the Paris Trade Court, are purchased by the Willot Group. The Willot group declares bankruptcy. A group of investors, led by Bernard Arnault, takes control of the former Willot Group. The Paris Fashion Museum dedicates an exhibition to Christian Dior, on the fortieth anniversary of his first collection. The share capital of Christian Dior is offered to French and foreign institutional investors who subscribe to a capital increase of 3.
Opening of a boutique in Hawaii. Opening of boutiques in Los Angeles and New York. Listing of Christian Dior on the spot market, and then the monthly settlement market of the Paris stock exchange. John Galliano becomes creator of Christian Dior Couture.
Christian Dior Couture takes over the network of 13 boutiques operated under franchise by its Japanese licensee, Kanebo. Creation of a new business group, Fine Jewelry, whose collections are created by Victoire de Castellane. Opening of a flagship boutique in the Omotesando district Tokyo. Opening of a flagship boutique in the Ginza district Tokyo.
Christian Dior Couture directly takes over the activity of its Moscow agent and opens a boutique in the GUM department store. Celebration of the 60th anniversary of the creation of Maison Dior Kris Van Assche, the new creator of the menswear line, presents his first collections.
New online advertising campaign for Lady Dior handbags featuring Marion Cotillard.
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